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The Family Pass: Get Free Marketing and Promotion Year-Round

Introducing Little Bird’s Family Pass, the greatest year-round marketing and promotion for your attraction, targeting families UK wide. Find out more, here...

Our partner for the last three years, LittleBird, have been helping families discover ideas, and save, since 2011. This year, they launched The Family Pass, a new paid member-only subscription service, allowing families to unlock even greater year round savings for families on days out, entertainment, holidays, eating out and all aspects of family life.

Check out their Join page here. We think the Family Pass looks brilliant not only for families, but for family attraction owners and managers. It looks like a great way for you to attract more visitors, increase your revenue, and boost your potential to upsell with more visitors through the door. Best of all, it’s free to join.

With your FREE ticket to the Family Attraction Expo, you can come face-to-face with LittleBird to see how they can improve your attraction offerings. We’ve asked LittleBird a few questions about their services, to help you decide if what they offer would suit you.

This family sat in the woods, wearing matching denim jackets, is enjoying their time together using their Family Pass 

How Can Families Enjoy the Family Pass?

By becoming a member...

Customers purchase a trial or annual Family Pass on the LittleBird website, or soon to launch App. The unique offers are only available to those who have signed up, logged in and created a password. Members can then unlock and enjoy their savings all year round.

How Can Attractions Enjoy the Family Pass?

By becoming a partner...

The Family Pass provides a platform for partners to offer an incentive to a targeted closed user group, driving footfall without devaluing pricing strategy and brand perception. Prices can be hidden and only visible to customers with an active subscription.

The Family Pass offers a seamless cross-platform user experience, including a custom-built app, featuring mobile wallet, geo-location capabilities and push notifications, driving user engagement, and awareness of the latest partner campaigns.

By partners offering a unique and exclusive year round saving to Family Pass members, partners get to enjoy free marketing and promotion throughout the year including:

  • Individual attraction feature page, to showcase and promote the offer through 'Best Bits', 'Need to know' and 'Plan Your Visit'.

  • Up to five slider images with the option to embed videos and include reviews, highlight awards. 

  • The offer will be 'discover-able' on the website and in app through categories such as Family Days Out, Things To Do This Weekend, School Holiday Fun, and LittleBird Top Picks.

  • Regular inclusion in curated weekly newsletters, messaging events such as latest seasonal events or activities.

  • Family Blogger review opportunities and the option be included in LittleBird's popular Things To Know Before You Go series, providing Parent-to-Parent essential information and helpful tips.

  • Competition and cross partner promotional opportunities.

This mobile phone with coffee and a cookie next to it will be the best way for you to make the most of the Family Pass app

Want to Sign up?

Want to sign up to the Family Pass to make the most of all these benefits? By emailing in to

Otherwise, discover more in person at the Family Attraction Expo, with your FREE ticket, and LittleBird will be sure to help you the best they can.