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Discover the Secret to Accessible Attractions For All




Accessible attractions are one of the main ways you can draw in more visitors to your family attraction. Learn more, here...

Up to 14 million people in the UK (20% of the population) will experience a communication difficulty at some point in their lives, with more than 10% of children having a long-term communication need, such as autism. What’s more, one in five people in the UK have an impairment, which can affect where they choose to visit.

At the Family Attraction Expo, we’re all about ensuring accessibility at every stage of the customer experience. If you want to open your attraction up to the masses, get your FREE ticket to the show to discover how.

Widgit is one of our fantastic show exhibitors, who will be showcasing everything they can offer your attraction in terms of accessibility and inclusion. Discover more, before you come face-to-face with them at stand FM2432.

The Widgit logo is blue and orange, and has a picture of someone reading on it

Who Are Widgit


With more than 35 years of experience, Widgit provide attractions with bespoke solutions to help them engage and communicate clearly with all visitors. So, before, during and after their visit, they’ll get a richer connection between people and place.

The Widgit team will be on stand FM2432, showing expo attendees how they can develop symbolised information leaflets, website content, guides, educational materials, maps and signage so they are accessible for people who may have trouble accessing text, or if English isn’t their first language.

Widgit Managing Director, Cate Rae said:

“We are delighted to be exhibiting at the Family Attraction Expo, and look forward to showcasing our inclusive visitor experience solutions. We’re all familiar with the use of emojis in everyday text message conversations with friends and family. But there’s a more practical side to these pictorial based images that can help visitors who have additional communication or learning needs, such as autism, get the most out of their visits to leisure and family attractions.”

Widgit's Solutions


Symbol support is a helpful bridge from the known (pictures/objects) to the unknown (the printed word). Symbols provide a visual representation of an idea or word, and they are particularly useful for children who have language difficulties, as the Symbol image helps reinforce the meaning of the written word.

By adding Widgit Symbols to existing information, signage or web content, organisations are able to engage and communicate clearly with all of their visitors, opening up a world of information to those otherwise excluded from it.

This boy with Down Syndrome is having a lovely time with his family

Meet Widgit This November


We have experience in working with a wide range of leisure and tourist attractions across the UK, helping them to create a more accessible experience. Case studies include: The Eden Project; Shakespeare’s Birthplace Trust; The Playpark in Exeter; and the Scout Association.

Emma Birks, Shakespeare Birthplace Trust Volunteer and Community Outreach Officer, said:

“We worked with Widgit to develop our pre-visit information booklet, as well as the main exhibition guide for visitors to use while they are on site. The symbolised guide materials have been well received by visitors, staff and volunteers.”

For more information, and to meet the Widgit team, get your FREE ticket visit stand FM2432 at the Family Attraction Expo on 6th and 7th November 2019.