Since overseas travel, cruises and city breaks may not be happening in the near future due to the COVID-19, many Brits have planned a well-deserved staycation in the UK. In fact, according to Holiday, bookings for British holiday homes between July 1 and August 31 this year are already 156%* higher than in the same period last year. But how do holiday & caravan parks, glamping sites, holiday lets and boutique hotels capitalise on this whilst still transporting their guests to that holiday state of mind?
The answer may be surprisingly simpler than you think – bed linen! Given the fact the average person spends about 26 years sleeping in their lifetime and sleep facilities are a major consideration when deciding where to stay it may not be that far-fetched…
The importance of design
We’ve all seen it before, bedding when on holiday with an ordinary neutral colour palette. Subtle shades of cream or white with a satin stripe – possibly complimented with a darker shade bed runner or boudoir cushions – it’s the norm and has been for years. However, the savvier staycation providers are creating exciting holiday feeling using trending designs to echo the landscape and the surroundings guests have come to admire. With countless design possibilities available for guest bedding, selecting the right design will certainly contribute to enhancing a guests’ experience with your business.
Creating that luxury holiday sleep experience
It’s no secret, luxury bedding is something guests have become use to and it has become synonymous with high thread counts and 100% cotton bed linen - but there are other options too. From poly-cotton to luxury linen union blends, there are a range of super soft, easy-care options to suit a variety of budgets which have all are designed to have a positive impact on a guest’s experience. Adding attention to detail in the bedding could be key to your securing a booking or even a repeat booking, small details like raised jacquards, embroidery or sequins can add that extra layers of sophistication and provide a great nights sleep.
For the reasonably small investment, new bedding, can completely change a look of a room and provide a sense of refurbishment. The designs you chose for a guest’s bedroom can help compliment an interior whilst providing a point of distinction between you and your competitors. Ultimately, adding new styles into your bed linen is a great, low-cost way to freshen up your interiors and a guest’s experience.
For more information on a rangr of bedding for your business, visit Portfolio Home on stand HPI1732 at the Holiday Park & Resort Innovation Show or visit www.portfoliohome.com