Following the success of Peppa Pig attractions in Hampshire and Shanghai, Merlin CEO Nick Varney has revealed potential plans for a theme park dedicated entirely to Peppa Pig.
Anyone who has visited the Peppa Pig World development in Paulton's Park will be able to vouch for the fact it is always extremely popular with youngsters and parents alike, so it makes sense that Merlin would look to create further family experiences with the brand.
Speaking on a recent conference call, Varney had this to say.
"Merlin has a track record with its own brands, like Madame Tussauds and Sea Life but it has, obviously, a very strong track record in the partner of our IPs that we have worked with, most notably Lego through the Legoland brand.
But there are also partnerships you've seen us exploit with BBC and CBeebies' land at Alton Towers and more recently, eOne’s Peppa Pig, which is manifesting itself both in lands and existing theme parks in the Merlin estate, a new Midway brand, Peppa Pig World of Play and, potentially in the future, a bespoke Peppa Pig theme park."