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Keynote Speaker
Klaus Sommer Paulsen: Speaking at the Leisure Toy & Gift Fair

Klaus Sommer Paulsen


Designing a Successful Tomorrow for the Attractions Industry

2020 has proven incredibly challenging for the attractions industry. However, there are ways forward, as the evolution of the sector has been accelerated by the need for adaption and innovation. This scenario presents attractions, regardless of size, with possibilities to not only survive but thrive as sustainable
players in the new experience industry landscape. Join this talk for inspiration, insights and discussion on how we can design the future now.

About Klaus Sommer Paulsen

Klaus Sommer Paulsen is CEO & Founder of AdventureLAB in Denmark. The studio designs and facilitates creative strategies, story and experience concepts for attractions, destinations and other experiential brands and spaces.

In his daily work, Klaus merges decades of experience in marketing, entertainment and design with a holistic mindset of “whatever it takes to make it work”. The anchoring point of it all is the heart of the story and the experience, and the convergence of the two.

Klaus has spoken and lectured for years about new narrative dimensions and themed experiences, and is developing an Integrated Storytelling course for a new MBA programme. He is the contributing editor for the Storytelling Beyond The Screen anthology and author of a new book to be published early 2021.

Klaus is active on several boards, including Themed Entertainment Association’s International Board of Directors.