Global retail sales of licensed merchandise and services grew to $280.3 billion in 2018. The leisure industry is acknowledging that brands have a value that can be exploited whether via retail or entertainment so what is licensing and how can it generate incremental revenue for your business.
About Sarah Fletcher
Brand licensing professional with proven track record of building and commercialising successful IP across licensing, marketing, product, entertainment and retail divisions. Companies include Disney, Clinton Cards, Mind Candy, Fluid World, consultancy Maximum Licensing and MGA Entertainment.